With the success of the mary-kateandashley brand at Walmart, the retailer expanded the line each season by introducing new product categories and divisions. With their names and faces already featured on a wide range of merchandise, the brand launched its first board game, Friendship Connection.

As part of their ongoing cross-promotion strategy, Walmart and Dualstar released their third Walmart-exclusive doll, designed to promote both the new board game and a new pajama collection. These dolls were packaged individually in smaller boxes with minimal marketing, relying primarily on weekly retail ads for promotion.

Each doll included themed chip art from the board game, a cozy pajama set, and fluffy slippers.

MATTEL PRODUCT DESCRIPTION

Grab your favorite pj's and your Friendship Connection board game for our coolest pajama party ever. It's all at Walmart!

ADDITIONAL INFORMATION

• Availability: United States and Canada.
• Packaging Variants: A variant of the box was released in Canada, featuring bilingual English and French text to meet Canadian packaging requirements. This version maintained the same design but included translated descriptions to appeal to the Canadian market.
• Design Team: Judy Swartz (Doll Outfits), Lily Martinez (Collaborative Designer), Erika Kane (Lead Designer).

Photo Gallery Videos Identifier Portal