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Mary-Kate and Ashley School Style
School Style Giftset
Mary-Kate and Ashley School Style
Information
Assortment 28228
UPC 0-74299-28228-7
Manufacturer Mattel
Release August 2000
Price $39.99 USD
Body Mold Skipper 1987 body mold, designed with a twist-at-the-hip function for added poseability.
Head Mold © Dualstar 1999
Height 10 inches
SCHOOL STYLE GIFTSET: AUGUST 2000

Mattel introduced its first boxed gift set, titled 'School Style,' which featured both Mary-Kate and Ashley dolls, accompanied by a book inspired by their direct-to-video film Billboard Dad. The set included additional outfits for mix-and-match styling, as well as school-themed accessories. These dolls featured subtle variations in their hairstyles compared to previous releases - Mary-Kate's hair was styled with pink bands, while Ashley's was adorned with green bands.

INTERESTING FACTS

  • The dolls were released around the "Back to School" season, which influenced the school-themed outfits and accessories.
  • While fans commonly refer to this set as the "Billboard Dad" dolls, it is important to note that the dolls are not directly based on the film in any way
  • Mary-Kate's doll in this set features a more feminine appearance compared to her earlier Fashion Doll release.

MATTEL PRODUCT DESCRIPTION

These Mary-Kate and Ashley dolls look just like the famous stars, dressed for a fun day at school. Each doll comes with an extra outfit and accessories to complement her personality and interests.
  • Mary-Kate comes with a soccer bag, water bottle, and tennis shoes.
  • Ashley comes with a cheerleading outfit, Pom-poms, whistle, leopard-print bag and tennis shoes
  • Each doll also comes with themed, chip art play pieces.

ADDITIONAL INFORMATION

  • Availability: Sold in the United States.
  • Packaging Variants: Ashley's tube top was available in a variety of prints, with the exact number of variants unknown.
  • Design Team: Judy Swartz (Doll Outfits), Lily Martinez (Collaborative Designer), Erika Kane (Lead Designer).
Last page update: 3/11/2026